These flex screens give designers a new approach when it comes to form. Can we use this to make even thiner products that use less materials and give us a window to be more creative and less constrained by fragile thick glass screen which we use today. Sadly the economic down turn has put a slight hold on the release of this and other competitors products. However the technology forefront once again opens our minds to the continual advancements we can make. The question is, can we use this technology as an opportunity to develop well designed sustainable products. This advancement gives a rare opportunity to take the right approach to smart competitive and sustainable design.